Copyright 2005 Kurma GroupWhen building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell.Given what search engines want, large content sites are much better for getting search engine traffic. Most of the time (unless you're excellent at optimizing), it's hard to get mini-sites to rank well for competitive keywords. This is why most do NOT rely on search engines for traffic to their mini-sites.In all honesty, the best strategy is to combine the two types of sites by having a large content site to rank well with search engines that feeds traffic to your mini-sites.However, not all of us have... read full article > >
Featured tags:: sites traffic ezine search large
How and where are you going to get subscribers to you list?List building is a very tall order for a beginning marketer. Many new marketers don't get to building their optin list until a year or two after they start dabbling online. How can something so simple and so important get forgotten and unused?You are either 1 or 2 type of people...1. you work hard promoting in traffic exchanges, forums, groups ect. and still are unable to make a significant dent in potential sales on the net.2. you have worked hard for several months marketing your rear off and you have built 1,100 subscribers and have a followup series in place to generate sales.It doesn't take long to figure out... read full article > >
Featured tags:: thank additional subscribers ezines people
Free ezine advertising has been with us for some time now.
As the ezine explosion continues, publishers are scrambling
to keep pace in the battle for new subscribers.
Freebies have become the order of the day.
Free Ebooks
Free Software
Free Training Courses
Free Advertising
This has created an extremely favorable environment for
subscribers. They can pick and choose from the freebies of
their choice.
Many have hopped on the Free Ezine Advertising Bandwagon.
But as the Free ads became more common place, Free Ezine
advertising began to lose it's pulling power.
Sure you could draw a lot of leads if you posted enough to
ezines, but the process is time consuming and still doesn't
come close to the pulling power of paid advertising.
You had the choice of either... read full article > >
Featured tags:: advertising subscribers ezine
Spam filters are responsible for deleting a high
percentage of legitimate business emails from
people who have no wish to spam. Here are some
tips to avoid spam complaints in your emails or
ezine.Avoid the following triggers in your emails.1. Excessive use of ALL CAPITALS in the subject line and body of your email.2. The use of words like "free"(used alone or in combination with words like "trial","money", "quote", "sample", "membership", "access" etc.) Other more obvious word to avoid include "sex", "XXX","spam", "$$$", "checks", "money", "extra income", "as seen on TV". Even seemingly harmless word such as "search engine listings", "cable converter", and ... read full article > >
Featured tags:: subject emails ezine avoid words
What an ezine is ?
An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.
How comes that ? Let's see :
Every ezine has a topic : marketing, humor, gardening, sports, etc... An ezine can and should contain lots of helpful information and resources related to its topic. Everyone interested to receive these information, subscribe to ezine. On the other hand, besides all above information and stuff, the publisher delivers and materials promoting his business. The bargain I've spoke before is simple: subscribers agree to receive promotion materials altogether with other information they are interested in.
An ezines... read full article > >
Featured tags:: ezine business topic subscribers ezines